Ep 28. Building Beauty Different: How MOB Beauty's Co-Founder, Alisha Gallagher, Created True Community Through Conscious Beauty

Ready to dive into what ACTUALLY goes into building an indie beauty brand with intention? In this episode, I'm sitting down with Alisha Gallagher, co-founder of Mob Beauty, to unpack how she went from working alongside industry icons like Laura Mercier to co-creating a brand that's redefining conscious beauty.Get ready for a no-BS conversation about what it really takes to build genuine community in beauty (spoiler: it's way more work than most brands want to put in), why pre-made palettes might be played out, and how letting customers into your lab can transform brand loyalty. Plus, Alisha breaks down why being "cleaner than clean" doesn't mean sacrificing performance or fun.If you're fascinated by the intersection of sustainability, innovation, and authentic community building in beauty, this episode is your backstage pass to understanding how one brand is doing things differently - from biodegradable packaging to community-driven product development.Whether you're a beauty founder, aspiring entrepreneur, or just someone who loves understanding the "why" behind your favorite products, this conversation will change how you think about conscious beauty and what's possible in the industry.Connect with MOB beauty on Instagram and TikTok. —If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram and TikTokJoin lipservice world, the free community helping beauty creators connect and elevate.Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.