Ep. 28: Frances Shoemack on Challenging the Status Quo with Abel Fragrance

Frances Shoemack is the founder of Abel Fragrance, a brand proving that natural fragrances don't have to compromise on performance or sophistication. A former winemaker from New Zealand, Frances left the wine trade after moving to Amsterdam, fell in love with the world of niche perfumery, and quickly realised that nobody was making luxury fragrance from natural, fossil fuel-free ingredients. So she built it herself.In this episode, Frances shares why Abel's new packaging took over three years to develop and why her philosophy of radical fragrance means never putting something into the world that doesn't have a reason for existing. This is a conversation about craft, courage, and building a brand that walks to its own beat.I hope you enjoy!Follow The Beauty Sessions on⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠Follow Sophie Blowfield on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠Follow Frances Shoemack on InstagramFollow Abel Fragrance on ⁠Instagram