Ep 28 - Global Brewing - Making the Move to Asia with Neil Playfoot

Ever looked East?The Asian beer market has been in many breweries expansion plan for years…but should it? In this episode of The Modern Brewer Podcast, join me, Chris Lewington as I’m joined by with brewing veteran Neil Playfoot to explore the ins and outs of the Asian beer market. From China's “booming” beer market to the rise of IPAs, Neil shares his insights on everything East of Europe. Whether you're considering brewing in Asia, distributing or sourcing equipment - this episode is your answer. 00:00 - Intro02:19 - Fifth Column Advert06:48 - Neil Playfoot's Life and Career10:58 - China's Beer Market Overview16:57 - What are the Growth Markets in Asia?20:49 - Are IPAs the most popular beer style in Asia?25:30 - How to get your beer into China, does the distributor model work?31:04 - Can you get your beer brewed in China? Should you?34:03 - How can you get a career in brewing in Asia?44:12 - What should breweries know before sourcing equipment from Asia/China?52:34 - How does Neil see the Asian Beer Market evolving over the next 5-10 years?A big thank you to our sponsor, Fifth Column - the BEST brewery apparel out there! 👕 Check them out for your breweries sustainable garms.🔗 FB Group🔗 Neil’s LinkedIn🔗 Chris' LinkedIn