Ep 28: Marketing Sustainability with Soli Townsend (Futerra)

You're probably thinking, "Does something as awesome as sustainability even need to be marketed?" Turns out, half the fun of sustainability is spreading its positive impacts as far as possible. Hear from our expert guest Soli Townsend, co-founder of the sustainability strategy and change agency Futerra, about how she has helped major companies market their sustainability actions and products all around the world. She'll also tell us about her new book The Happy Hero in which she explains how we can feel good by doing good. Join us as we start the year off right talking marketing, sustainability, and positivity with Soli! ----------------------------- SustainabilityDefined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com