Ep 28: She Did It Her Way: Breaking Into Patriarchal Spaces

Takin’ Care of Lady Business with Jennifer Justice Episode 028: She Did It Her Way: Breaking Into Patriarchal Spaces Lisa McLaughlin is a social entrepreneur, pioneer in the field of health informatics, and Co-CEO and Co-Founder of Workit Health. As the leader of Workit’s business development efforts and clinical strategy, she drives Workit’s outcomes research and value based partnerships with health plans. As Principal Investigator on Workit’s translational research initiatives with the National Science Foundation and National Institute on Drug Abuse, Lisa keeps Workit’s model at the forefront of personalized care, predictive analytics and artificial intelligence for substance use recovery. Robin McIntosh is a social entrepreneur, designer, and Co-CEO and Co-Founder of Workit Health. For the last two decades, she’s focused on building innovative and compelling consumer experiences and executing business growth strategies. She’s founded multiple companies dedicated to solving industry-scale problems through user-centered research, design thinking and craft. At Workit Health, she’s leading the development of a seamless at-home recovery service that delivers tangible outcomes for patients, including an EMR, at-home automated drug testing, and in-app video visits with Workit care teams.   Listen to this information-packed Takin’ Care of Lady Business episode where Lisa and Robin share how they broke into the start-up space, and how they’re thriving today.   Here is what to expect on this week’s show: Ways that Workit is helping people manage addictions of all types, and of all levels of addiction How the sphere of building businesses is changing for the better with more female and POC founders How Robin and Lisa fought repeated instances of misogyny when initially raising money, and tips for breaking into patriarchal spaces that you can use Concepts and processes that you’ll need to understand before you can raise money Ways the patriarchal financial sphere pits female-founded companies against each other Tips for dividing up labor and responsibilities between Co-CEOs Why it’s more important now than ever that female-founded companies support each other in the start-up space   Connect with Robin & Lisa: WEBSITE: https://www.workithealth.com/ LINKEDIN: https://www.linkedin.com/company/workit-health/ INSTAGRAM: https://www.instagram.com/workithealth/ TWITTER: https://twitter.com/workithealth FACEBOOK: https://www.facebook.com/workithealth/ YOUTUBE: https://www.youtube.com/channel/UC0Msmxe9Bn4LCb0AqHJM6Yw       Learn more about your ad choices. Visit megaphone.fm/adchoices