Ep. 28 The Pattern That's Killing Your Business

Welcome to 2023! Ready to get back in the groove? This year, I start by renaming my Podcast - and tackling a hugely problematic pattern that can eventually kill your business. First the name change. After tackling saying the mouthful of Rocket Ship Business Academy for 27 Episodes, I've changed the title the much simpler and on point Rocket Ship Founder. Less is more. Simpler is better. Onwards! Now about the problematic pattern that can eventually kill your business. It will also burn you out if you let it persist. It's one I experienced with my first startup, and a pattern I been helping a number of clients to break out of. I call this pattern the "tent pole" pattern. It goes like this: 1. Good to great month/quarter/year of sales 2. Tepid to awful month/quarter/year of sales 3. Frantic effort to revive sales Repeat until exhaustion, burn out, end of runway. Not a fun place. To be. In this week's Rocket Ship Founder Podcast episode, I cover: Why the tent pole pattern happens How it will eventually kill your business - and burn you out How to get break out of the pattern and consistently accelerate growth PS Here's how to work with me in 2023: 2X Accelerator - Double your product-market fit and scalable sales velocity in six weeks. Next cohort starts February 13, 2023! If this episode resonated with you, set up a time for a clarity session pronto! (link below) Founders Mastermind - my group program to help Visionary B2B Founders accelerate their transformation into growth CEO's. Private Coaching - I have two new spots open to work with me one-on-one. For Founders with at least $2M in revenue or funding. Book a Clarity Session to take the next step!