Ep #282: Creating A Podcast That Delivers Clients – with Ben Krueger

Starting a podcast to help deliver clients sounds easy enough, right? Ben Krueger of Cashflow Podcasting says there is more to it than meets the eye – including a healthy dose of commitment. But if you do it right it can be rewarding on a number of fronts. Ben helped us launch ShiftShapers, so we think of him as the guru of podcasting!What You’ll Learn From this Episode:The explosion of podcasts.Dealing with the “C” word.The 4 steps to take before you get started.Targeting your avatar.Gear is less of a consideration—and cost—today.