Ep 282: Min Lew, head of Base Design New York on 'lived data' in the creative process

'Lived data' is how Min Lew, head of Base Design in New York City, described intuition. I loved this. Min has quite the story, and she joins me to discuss her work overseeing the creative output and business of Base. We discuss why moodboards have their place, but often stifle thinking big and differently in the creative process, travel, cultural lessons, the future of branding, and much more in an inspiring conversation with a bona fide creative industry leader. As ever The Creative Condition podcast is supported by founding sponsor Illustration X. https://www.basedesign.com/about/min-lew For more creativity resources, including coaching opportunities, reading lists and articles, head to the official The Creative Condition site. Please consider supporting The Ukrainian Institute, who champion the brave and inspiring Ukrainian creative community during this awful time of war.