Ep 283 | Creating your Social Media Team

Social media is a team effort. Getting people on your team to join in on social media is easier said than done. Having their help will give you better content to share and be more on message. To get people to support your social media strategy, it requires being specific, having a goal in mind, and ensuring the team feels comfortable. This episode will help you break down how to encourage your team to join in and get excited about social media.

What you'll learn:

→ How to build a collaborative team approach to social media planning
→ Strategies for defining your social media goals and aligning them with your 2025 objectives
→ Tips for creating a content calendar and video strategy to keep your social channels fresh
→ Ways to foster a culture of content creation across your organization
→ How to support your marketing team and get the most out of your social media efforts

Want to skip ahead? Here are key takeaways:

[03:44] Start with your plan of attack. Be intentional about your social media goals and how they fit into your overall 2025 plan. It's not just about being on social media to be on social media.
[05:43] Build a calendar. Leverage a content calendar and video strategy to streamline your social media planning. It helps you come with ideas so people know what you're creating.
[08:17] Lead by example. Create a culture where everyone contributes to social media content creation. They don't need to build the strategy they just need to support it.
[10:07] You're in the field, you see what's going on. Support your marketing team by sharing stories, wins, and questions from the field.

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click

Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours