Ep 284. Empezar vendiendo online jamón por carta hasta el correo electrónico con Maxi Portes, CEO de Maximiliano Jabugo.

from Ecosistema Ecommerce · host Javier López Rodríguez

Tener una empresa de jamón y que prospere en uno de los sectores más complicados que existen por las elevadas barreras de entrada que hay para manejar un stock que necesita hasta 4 años de mantenimiento antes de ponerse a la venta es todo un reto, sumado al equilibrio de las cuentas y del flujo de caja. Y tampoco es algo sencillo vender online un producto con el que ya cuentan con más del 70% de repetición de compra por parte de sus clientes. Para hablar sobre el sector del jamón, sobre vender online esta categoría de productos y tener 30 años de historia empresarial contamos hoy con Maxi Portes, CEO y fundador de Maximiliano Jabugo. Una intrahistoria muy interesante sobre un sector a la vista muy tradicional que en su caso han conseguido doblegar los riesgos para que ahora la tienda online suponga la mayor parte de la facturación de la compañía. En el podcast de hoy, Maxi Portes nos cuenta como lo han hecho, sin trampa ni cartón. Y también es de agradecer que el primer podcast que graba Maxi en su vida lo haya hecho con Ecosistema Ecommerce. Crea tu tienda online sin complicaciones para empresas de todos los tamaños con Bigcommerce. https://www.bigcommerce.es/ Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Apr 12, 2024

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Ep 284. Empezar vendiendo online jamón por carta hasta el correo electrónico con Maxi Portes, CEO de Maximiliano Jabugo.

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