EP 284: How to Master Agentic AI, Not Fear It

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Although Agentic AI and LLMs may cause high anxiety for retailers that sees bots as competitors, the truth is that we are experiencing one of the most exciting times in retail that is on the cusp of change. About 23 percent of Americans have already made a purchase through AI, and Agentic Commerce grew 4,700 percent in 2025. The leading model makers—OpenAI (Chat GPT), Anthropic (Claude), and Google (Gemini)—all of them have peppered retailers with a new marketing vocabulary led by ‘context, visibility and intent.’ Join Shelley and Jackie, Gartner, Managing Partner at Gartner, as they decode and deconstruct why keywords and SEO are relics and Agentic AI is transforming complex, contextual search into meaningful discovery. Hear tips on how to master Agentic by understanding customer intent with clean, structured content data and how to keep control over your brand. This conversation is a clear roadmap to build your Agentic confidence and strengthen your own search and discovery practice. Special Guest: Jackie Swanson, Managing Partner at Gartner ConsultingFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.