EP 288 - Mary Blackiston - Empathy-Driven Copy: The Secret Weapon for Law Firms

Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist.Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics.She delves challenger-deep until they know your brand and customers inside and out and Am able to get Inside their heads, think like them, and speak their lingo. Then she’ll craft empathy-driven copy that hooks readers’ attention from the get-go — and has them nodding their heads all the way down the page. Connect with Mary on LinkedIn: https://www.linkedin.com/in/marybblackiston/Visit Nomad Copywriting: https://nomadcopywriting.io/On This Episode, We Discuss…What Makes Writing PowerfulHow More Personal, Approachable Language Can Build Trust Common Mistakes Law Firms Make with Google AdsSocial Media and Copywriting