EP 289: Jockey Turns 150 Years Old and Is Still Inventing

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!A family-owned, 150-year-old brand continues to succeed by sticking to the foundational values of the brand despite short-term disruptions and short-term market volatility. It’s no accident that Jockey has built something that is rare in the retail industry — a brand consumers have trusted for 150 years. Join Shelley and Mark Fedyk, President and COO of Jockey, as they reveal how the brand has been an inventor looking for a better way or a way to solve a problem, why complacency is a threat, and how to make sure you don't lose sight and connection with the consumer. Learn how to steward a legacy brand through a marketplace moving at warp speed and why discipline is such a most powerful competitive advantage in retail. In Jockey’s case, family ownership is a strategic asset that has sustained its long-term momentum.Special Guest: Mark Fedyk, President and COO of JockeyFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.