EP 29 - A/B Testing Kickoff with Rommil Santiago

Welcome to the new series on products for Product Managers: A/B Testing! In this episode, Matt and Moshe are joined by Rommil Santiago to discuss the use of A/B testing tools to experiment different product solutions.Rommil is a Product Lead - Experimentation, Personalization, and Analytics Platform at Loblaw Digital, and the Founder and Owner of Experiment Nation.Experiment Nation is a community of conversion rate optimizers, product managers, and data analysts from all over the world who are connected by their passion for experimentation.As product managers, we strive to build the best solution for our customers, and A/B testing tools play a big role in validating our hypotheses on what works best for the users. Some things to look for when choosing an A/B Testing product:Which statistical approach the tool is taking, Frequentist, Bayesian, Sequential, or a hybrid one?How well is the tool integrated with other systems, mainly data analytics?Does the tool have front end and/or back end testing?What interface does the tool have to set up the tests?How do we communicate the test results with our team?And so much more! Come join Matt, Moshe and Rommil as they discuss the different scenarios and what they expect to see in the upcoming episodes discussing specific A/B Testing tools. *You can connect with Rommil at:LinkedIn: https://www.linkedin.com/in/rommil/ Experiment Nation website: https://experimentnation.com/ Experiment Nation on LinkedIn: https://www.linkedin.com/company/experiment-nation/ *You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: linkedin.com/company/product-for-product-podcast *Matt - www.linkedin.com/in/mattgreenanalytics *Moshe - www.linkedin.com/in/mikanovsky *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️