Ep. 29: Baker McKenzie’s Will White and Erin Nixon on “Don’t be Afraid to Fail” Marketing

Baker McKenzie’s Will White, Global Director of Marketing & Communications, and Erin Nixon, Head of Digital Marketing join us on the Legal Marketing 2.0 podcast, and encourage legal marketers to: “Don’t be afraid to fail!” Baker McKenzie is one of the world’s leading law firms, with 77 offices in 47 countries, and took the top Facebook spot in Good2bSocial's 2017 Social Law Firm Index. Erin and Will talk about the content sharing checklist they shared with us, and offer insight into how social and digital media should fit into your overall marketing and communications efforts, along with their approach to analytics.  For more, see shownotes at: https://good2bsocial.com/category/podcast/