EPISODE · Sep 18, 2025 · 28 MIN
Ep 29: Cold Email Isn't Dead, You're Just Impatient
from Revenue Rewired · host Jay Feitlinger & Sarah Shepard | B2B Growth Experts
Your sales team is doing everything they were taught. Twelve touches. Weekly check-ins. Constant follow-up. And yet? Your deals are dying on the vine. What if more follow-up isn’t helping, but actively hurting your close rate? In this episode, Sarah Shepard and Jay Feitlinger unpack the myth of persistence and show you why smart sales teams are doing less... and closing more.In this episode, you’ll learn:Why follow-up fatigue erodes trust and blocks dealsThe three most common follow-up mistakes that kill credibilityHow one client cut follow-ups by 60% and increased close ratesThe “value-first” framework to fix your sequences for goodIf your pipeline is bloated and your reps are ghosted, it’s time to rewire how you follow up.Contact Us:Email: [email protected]: www.stringcaninteractive.comReach out to the hosts on LinkedIn:Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
What this episode covers
Your sales team is doing everything they were taught. Twelve touches. Weekly check-ins. Constant follow-up. And yet? Your deals are dying on the vine. What if more follow-up isn’t helping, but actively hurting your close rate? In this episode, Sarah Shepard and Jay Feitlinger unpack the myth of persistence and show you why smart sales teams are doing less... and closing more.In this episode, you’ll learn:Why follow-up fatigue erodes trust and blocks dealsThe three most common follow-up mistakes that kill credibilityHow one client cut follow-ups by 60% and increased close ratesThe “value-first” framework to fix your sequences for goodIf your pipeline is bloated and your reps are ghosted, it’s time to rewire how you follow up.Contact Us:Email: [email protected]: www.stringcaninteractive.comReach out to the hosts on LinkedIn:Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
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Ep 29: Cold Email Isn't Dead, You're Just Impatient
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