EP#29-From Podcast to NBC-How Jose Esparza Built A Coachella Valley Media Brand

Send us Fan MailA heartbreak, a desert move, and a willingness to try again can turn into something much bigger than a side project. We sit down with Jose Esparza, founder and host of The New Mindset of the Coachella Valley, to unpack how he rebuilt his life in the valley and kept iterating until his podcast finally clicked, then grew into an NBC Palm Springs TV show.We get specific about the craft: how to start a podcast on a budget, why beginning with simple audio beats waiting for perfect gear, and how consistency and curiosity outwork expensive equipment. Jose shares how he designs a brand that pops without gatekeeping, why he’d rather make content that feels like a real conversation, and how learning new tools (even the ones you once thought looked “stupid”) can level up your production fast. If you care about video podcasting, podcast SEO, and building a local audience, this is a practical blueprint with a Coachella Valley edge.Jose also opens up about filming on location so entrepreneurs and small businesses get real visibility, plus the bigger vision: community-centered projects that range from a local reality dating concept to policy-first debates that focus on answers instead of cheap shots. We close with where to watch and stream his show, and the advice he’d give anyone trying to go from “just starting” to something that actually lasts.Subscribe, share this with a friend building something, and leave a review with the most useful takeaway you heard.