Ep#29 Go-To-Market Strategy for Year-On-Year sales growth

In the last episode, we had discussed about the last mile obstacle in any typical retail environment, responsible for companies hitting a glass ceiling after achieving an initial jump in revenue and profitability by abandoning "push" mode of sales and implementing pull-based replenishment systems. We had also promised to share the solution to this obstacle so that companies can have a continuous and ever-flourishing growth model. So, this episode is dedicated to exploring this revolutionary solution for the retail environment. Tune in! For a recap of the "pull" mode of sales and how it leads to a big sales jump read : https://www.vectorconsulting.in/research-publications/consumer-goods-and-retail/the-road-less-travelled/