Ep. 29: How Product Marketing is Changing the B2B Landscape - Interview w/ Bhavesh Mistry

On this week’s episode, we explore the ever-changing world of B2B product marketing with Bhavesh Mistry (Director Product Marketing, Q4). During our conversation, Bhavesh elaborates on the many challenges that product marketers face, how current disruptions are altering the entire ecosystem from a constructive perspective, and how data as well as personalization can be leveraged to create better customer experiences.