Ep 29. If You're Not Measuring It, You're Guessing | KPIs, Scorecards & Franchise Metrics That Actually Work

Why don’t franchisees track their KPIs and what should franchisors do about it?Most franchisees are not ignoring their KPIs on purpose. They just do not understand why the numbers matter or what to do when something is off.In this episode of the Field Coach Experts Podcast, Angela Coté and Jen Brannon break down why KPI tracking is not a spreadsheet problem. It is a leadership and coaching problem. More importantly, they explain what franchise systems can do right now to fix it.You will learn:Why franchisees resist tracking metrics and how to reframe KPIs so they actually buy inWhat the difference is between leading and lagging indicators in franchising and why most coaches focus on the wrong onesHow to use a franchise scorecard to turn vague goals into clear weekly actionsWhy coaching without data feels good but often does not drive real resultsWhat “leading before the leading” indicators are and how top franchise systems build activity-based KPIs into onboardingAngela and Jen also share real franchisee stories, including a simple lawn sign marketing insight that saved thousands of dollars. This is what it actually looks like when data changes decisions.If you are a franchisor, franchise development leader, or franchise business coach trying to get franchisees to engage with their numbers, this episode will show you exactly where things break down and how to fix it.Sponsored by Listen360, a customer experience platform built specifically for franchise systems to turn feedback into actionable insights.An episode to check out next: Ep. 32: Scorecards That Don’t Suck with Angela and Brecon. A deeper dive into scorecard design.