Ep 29: Napkin Sketch to $100 Million In Sales with Keranique's Tom Shipley

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months. Some of the ear-nuggets you’ll find in this interview include: 📦How to maximize the lifetime value of a customer at each step of the funnel 📦 How to build a team that will crush your competitors  📦 The DTC blue ocean of merging product with content (hot product + great offer + story = next level of growth) 📦 What Tom considers to be the most important entrepreneurial skill 📦The “Simple Exponential Math” to increase your bottom line by 50% Speaking of the bottom line, our favorite quote from Tom was this: “I don’t give a shit about 10X-ing my top-line. I want to successfully 10x my bottom line while I’m delighting my customers. That’s the formula for long-term success.” Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video