Ep. 29 | Paul Ruscoe | Advertising Effectiveness, Why ROAS Is Dumb, What Brand Means, Balancing Brand & Performance, Expectation Setting & More | 6x Director & Current VP @ Incubeta

My Guest:Paul is a 6x Director, current VP of Market Intelligence and award winning media strategist across multiple markets.He's Ex. OMG, WPP, Publicis, Jellyfish and currently at Incubeta.He's worked with brands like Kellogg, Pfizer, Microsoft, SCJ, Coca Cola, Apple, Sony Entertainment/Pictures, GSK, MSD, Lion Breweries, 20th Century Fox, Bunnings Warehouse, Go.Compare, Sanofi, J.A.L, and Adtalem.Links:https://www.linkedin.com/in/paulruscoe/https://incubeta.com/Come holler: https://www.linkedin.com/in/braeden-matson/https://www.growthquotient.com/