Ep 29 - Perfecting your Perk Strategy

In this installment of the conversation, we'll be going over the strategy behind the best ways to structure perks on your crowdfunding campaign, pricing perks (plus shipping costs), upsells with add-ons, and secret perks. Resources referenced:
How to Create Add-on Perks
Tracking Referrals Using Custom URLs

URL format to link an image to the checkout page of a specific perk:

https://www.indiegogo.com/projects/your-campaign-slug/payments/new?perk_id=###

For the [perk_id=###], replace '###' with the perk ID numbers at the end of the URL on an individual perk's edit page (Campaign Editor > Perks > Select Perk you want to make a link to the checkout page).

Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].