Go Time

In the Season 3 finale, crowdfunding experts Adeeti Goswami and Stacy Bradford outline what can cause a campaign to fall short at launch, the options for the next steps, and how to prevent that from happening. Resources Referenced Survey question examples: Which of these features is the most important to you? What is the most important benefit you would receive from using this? At what price point do you think this product would be a good bargain for the quality? Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Kaitlyn Witman, co-founder and COO of Rainfactory – an award-winning multi-channel full-service crowdfunding marketing agency with unparalleled expertise in product positioning, online advertising, and strategic management, joins Adeeti and Stacy to recount the shifts in the crowdfunding industry, how production needs to get a product crowdfunding-ready have changed, and the growth of the support system available to campaigners. To learn more and connect directly with Rainfactory, visit our Experts Directory at https://entrepreneur.indiegogo.com/directory/experts/rainfactory/ Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Breaking down the steps on how to hit seven figures in funds raised with Kevin Liang, the Product Launch Director of Launchboom – a leading full-service marketing agency that manages the entire crowdfunding process from start to finish with proprietary, data-driven processes to ensure crowdfunding success.  To learn more and connect directly with Launchboom, visit our Experts Directory at https://entrepreneur.indiegogo.com/directory/experts/launchboom/   Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Matt Rosenstein, the Head of Crowdfunding in North America at Easyship – the leading shipping platform connecting crowdfunding campaigns to their backers around the globe, stops by to discuss the essentials of when to start logistics planning, how to budget for fulfillment, what to expect when shipping worldwide, as well as the impacts and influences to shipping costs and the ways in which the current status of the market can have on these. To learn more and connect with a dedicated account manager from Easyship for a customized fulfillment strategy for your campaign, reach out at https://enterprise.indiegogo.com/easyship/ Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Strategies for consecutive product launches, starting with breaking down the reasons for either launching directly on your own website or via crowdfunding, when to launch a follow-up campaign, and the launch plan. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

In the season 2 finale, crowdfunding experts Adeeti Goswami and Stacy Bradford answer the most frequently asked questions from entrepreneurs and Go Time listeners – from the best date and time to launch a crowdfunding campaign, which currency to raise funds, to whether it's worth doing a launch event, plus more.  Resources referenced: Ep 28 - How to Optimize Your Crowdfunding Campaign for Success Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Senior Manager of InDemand at Indiegogo, Jake Wagner, joins us on the Go Time podcast to cover post-campaign strategies for raising funds. Starting with InDemand as a post-campaign funding solution that bridges the gap between crowdfunding and commerce with a breakdown of what it is (and what it is not), differences in fund raising strategy between the live crowdfunding campaign and InDemand, as well as best practices. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Indiegogo's Community Manager Angela Keck stops by to discuss the strategies for building an audience and a community for a crowdfunding campaign, how to optimize community management for conversion, pitfalls to avoid with communication and customer service, and how to handle difficult or unhappy commenters. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Andrew Engle, Indiegogo's Digital Services Business Manager, joins Adeeti Goswami and Stacy Bradford to discuss which platforms to run ads on and the strategies for those, target audience considerations, and best practices for advertising for crowdfunding campaigns. Are you thinking about running a crowdfunding campaign or working with our digital services team? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Crowdfunding experts Adeeti Goswami and Stacy Bradford discuss how to optimize conversion as the campaign is coming to a close through the best ways to create a sense of urgency around the deadline, post-campaign options to increase funds raised, and extension strategies.  Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Breaking down both on-platform and off-platform tactics to turn the typical momentum of a crowdfunding campaign from a U-curve to a W, with behind-the-scenes insights to the gogofactor, the algorithm that helps campaigns achieve greater visibility on Indiegogo.com to expert advice on stretch goals, referral contests, and digital ads.  Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Strategies for optimizing a crowdfunding campaign during the funding phase and diving into how to leverage traffic, conversion rate, average order value, and refunds. For Part 1, check out Ep 28 for strategies about how to maximize momentum during your campaign, page structure setups that convert well, and ways to optimize the content on the campaign. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

In this episode, we'll be focusing on one of the most crucial points to setting a crowdfunding campaign up for success – the launch day. From the best days and time to launch, outreach strategy, and expert tips for engagement on the crowdfunding campaign page.   Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

In the final episode of 2021, Senior Manager of Campaign Strategy at Indiegogo, Nalin Chuapetcharasopon closes out the year with us to have a candid conversation on the criteria to evaluate when deciding which crowdfunding platform is right for your next product launch. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].  

VP of Product & Customer Trust at Indiegogo, Will Haines, joins the Go Time podcast to take a look back at the early days of crowdfunding, lessons learned, and what we've been working hard on over the past year to put community and trust at the forefront of everything we do from the revamped Trust & Safety team, The Guidepost Program, and where we're headed next with the Trust Loyalty Program.   Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

Indiegogo Campaign Strategist and co-founder of Strax Gear, Sean Dicke joins the Go Time podcast to share his experience of bringing products to market and how to navigate the process of manufacturing – from terms/contracts, protections to ensure your products are delivered on time and on spec, terminations, and tooling.   Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

If you build it, they will come. Or will they? In this episode we break down the most frequently mentioned notions we hear about crowdfunding – from not needing to do lead generation when you have an existing email audience, driving traffic with PR, referral marketing with influencers, to avoiding launching a campaign in December, and the cases in which these do or don't hold true.   Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

In this installment of the conversation, we'll be going over the strategy behind the best ways to structure perks on your crowdfunding campaign, pricing perks (plus shipping costs), upsells with add-ons, and secret perks. Resources referenced: How to Create Add-on Perks Tracking Referrals Using Custom URLs URL format to link an image to the checkout page of a specific perk: https://www.indiegogo.com/projects/your-campaign-slug/payments/new?perk_id=### For the [perk_id=###], replace '###' with the perk ID numbers at the end of the URL on an individual perk's edit page (Campaign Editor > Perks > Select Perk you want to make a link to the checkout page). Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

We'll be breaking down strategies for how to maximize momentum during your campaign, optimal page structure setups, and ways to leverage page content to increase conversions.   Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

In this episode, we'll be discussing the different types of crowdfunding videos, script creation, budgeting, and strategies for approaching these.  Plus, the simple formula for a concise script: 4 syllables per second. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

From cultivating a community around your idea to validating your product, we'll be discussing how to leverage a pre-launch landing page to help you solidify your crowdfunding success before your campaign goes live. Are you thinking about running a crowdfunding campaign?   Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime or email us at [email protected].

In this installment, we'll be talking about the key factors and strategies for building your audience during the pre-launch phase. Are you thinking about running a crowdfunding campaign? Get in touch with us to connect with our campaign strategy team at indiegogo.com/gotime

Want to get straight talk on how to run a great crowdfunding campaign? The Indiegogo podcast is back and better than ever to help entrepreneurs understand everything they need to know to build a community, raise funds, communicate with backers, and more.

On this week's episode we'll take a look the constantly merging trend of fashion and technology and the new era of "Femmetech". Aniyia Williams, founder of Tinsel and the Dipper Audio Necklace will reveal what it takes to be successful as female entrepreneur of color in a relatively white, male dominated industry.

In this week's episode we headed to the Big Apple to learn how a former med student and three-time Olympian came together to revolutionize performance activewear. If you've always wanted to get a workout while doing nothing other than your typical daily routine, you'll want to tune in! Physiclo (http://bit.ly/2lNVerI) develops functional activewear with built in resistance designed to help runners and athletes maximize their workout efficiency...as well as those just trying to burn a few extra calories while at work. "We were seeing a lot of patients in the clinic suffering from poor lifestyle habits, namely a lack of exercise. That's when we came up with the idea of incorporating exercise resistance bands, commonly used in rehab medicine and physical therapy, into workout clothing." (Frank Yao, Co-Founder) After hitting their goal of $30K on the first day and being featured in Tech Crunch, the two founders were decided to capitalize on their momentum and placed the initial production order before finishing the campaign. We'll explore how these first-time entrepreneurs were able to successfully navigate the many pitfalls of manufacturing their first product and how they were able to fulfill on-time. Show highlights include: 1)How a young, African American Brooklyn native gets into fencing 2)Importance of testing out different marketing strategies 3) How to compete with established players 4) Advice for entrepreneurs: --->Do your research so you can hit your fulfillment deadlines after launching --->Prepare as much as possible 5)Rapid Fire Questions: --->Favorite book/reading - Shoe Dog by Phil Night (http://amzn.to/28QmIVw), Entrepreneur Sub-Reddit (https://www.reddit.com/r/Entrepreneur/) --->Daily habit for success - working out and staying fit --->Favorite life hack - use Physiclo to turn a 45min workout into an hour!

We're back with part 2 of our 2017 CES Roundup live from Las Vegas. In this addition we'll we'll talk manufacturing with Indiegogo partners Arrow Electronics and Riverwood Solutions. We'll also explore everything you need to know to get your product ready for retail with Brookstone, Target, and Amazon. See details below for a list of guests and the time that we speak to them: -Arrow Electronics - (1:00) -Riverwood Solutions (13:20) -Brookstone (20min) -Target (36:20) -Amazon (42:30) Tons of great tips and stories in these episodes and we hope you enjoy!