Ep. 29 | Stop Outsourcing Your Voice: The Copy Process That Actually Works with Ruthie Sterrett episode artwork

EPISODE · Jun 10, 2025 · 39 MIN

Ep. 29 | Stop Outsourcing Your Voice: The Copy Process That Actually Works with Ruthie Sterrett

from From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients · host Kris Jones | Brand Messaging and StoryBrand Marketing Strategist

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resourcesEver feel stuck staring at a blank page when it's time to write your website copy? You're not alone, and more importantly, it's not your fault. After 20+ years in marketing and working with brands like Nike, I've discovered why writing your own copy feels impossible - and created a solution that gets it done in 2.5 hours flat.In this episode from my appearance on Ruthie Sterrett's Consistency Corner Podcast, I share the collaborative process that's helped countless business owners finally get website copy that sells without the endless back-and-forth of traditional copywriting services.What sparked this breakthrough? A client named Elise - a talented writer with a publishing background - called me in panic mode the day before our project launch. Despite being an excellent writer, she couldn't write her own website copy. That moment changed everything and sent me on a mission to solve this problem for every business owner.✅ Why the "bottle effect" makes writing your own copy nearly impossible (and why you should stop feeling guilty about struggling with it)✅ The simple reason most website templates from Squarespace and Wix create beautiful brochures instead of sales tools - and what to do instead✅ My signature three-step collaborative process that extracts the gold from your brain, writes your copy for you, then refines it until it feels perfectly alignedReady to stop letting your website be just a pretty digital business card? When you combine powerful written story with strategic visual design, magic happens. My clients consistently report record-breaking lead calls, 6x rate increases, and scaling from 30K to 300K months.Your story is already inside you - it just needs to be extracted and positioned strategically. Subscribe for more no-fluff strategies on turning your message into your most powerful sales tool.HOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign  LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotifyConnect with Ruthie on Instagram: https://instagram.com/ruthie.sterrettRuthie’s Website: https://www.theconsistencycorner.com/Ruthie’s Podcast: https://www.theconsistencycorner.com/podcast-v2#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopywriting #StoryBrandStrategy #SmallBusinessMarketing #EntrepreneurLife #WebsiteStrategy

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resourcesEver feel stuck staring at a blank page when it's time to write your website copy? You're not alone, and more importantly, it's not your fault. After 20+ years in marketing and working with brands like Nike, I've discovered why writing your own copy feels impossible - and created a solution that gets it done in 2.5 hours flat.In this episode from my appearance on Ruthie Sterrett's Consistency Corner Podcast, I share the collaborative process that's helped countless business owners finally get website copy that sells without the endless back-and-forth of traditional copywriting services.What sparked this breakthrough? A client named Elise - a talented writer with a publishing background - called me in panic mode the day before our project launch. Despite being an excellent writer, she couldn't write her own website copy. That moment changed everything and sent me on a mission to solve this problem for every business owner.✅ Why the "bottle effect" makes writing your own copy nearly impossible (and why you should stop feeling guilty about struggling with it)✅ The simple reason most website templates from Squarespace and Wix create beautiful brochures instead of sales tools - and what to do instead✅ My signature three-step collaborative process that extracts the gold from your brain, writes your copy for you, then refines it until it feels perfectly alignedReady to stop letting your website be just a pretty digital business card? When you combine powerful written story with strategic visual design, magic happens. My clients consistently report record-breaking lead calls, 6x rate increases, and scaling from 30K to 300K months.Your story is already inside you - it just needs to be extracted and positioned strategically. Subscribe for more no-fluff strategies on turning your message into your most powerful sales tool.HOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign  LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotifyConnect with Ruthie on Instagram: https://instagram.com/ruthie.sterrettRuthie’s Website: https://www.theconsistencycorner.com/Ruthie’s Podcast: https://www.theconsistencycorner.com/podcast-v2#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopywriting #StoryBrandStrategy #SmallBusinessMarketing #EntrepreneurLife #WebsiteStrategy

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Ep. 29 | Stop Outsourcing Your Voice: The Copy Process That Actually Works with Ruthie Sterrett

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This episode was published on June 10, 2025.

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👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resourcesEver feel stuck staring at a blank page when it's time to write your website copy? You're not alone, and more...

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