Ep.29 - Your Audience Is Your Content ft. Simon Burton, Co-Founder of Virtual Events Institute, Author, and Event Storyteller Simon Burton

How do we best connect with our community beyond key pillar events throughout the year? Why are those who are innovative and first to act today, most likely to succeed? This week, I am so excited to be joined by the Co-Founder of Virtual Events Institute, Author, and Event Storyteller Simon Burton. Simon shares his vision of the industry as a whole, and where he would invest his money today (Hint: it is not a platform). Please be sure to subscribe & leave a comment/rating to stay up to date with the top minds in the experiential marketing industry. Apple or Spotify or Amazon **Want access to additional content, & exclusive invites to strategy round tables? Check out the community page at www.robert-chain.com to join** @1:03 - Passions surrounding the creative & events industry @3:00 - What are the best frameworks you can ideate challenges through @5:30 - What is Hybrid, and how can our industry develop @7:30 - Your community is your content @11:40 - What are you seeing as a differentiating factor across the industry @14:15 - Where would you invest in the space today @16:00 - Final 4