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Ep 290. Equilibrar los precios en el canal físico y el digital sin descuentos con Christian Verdú, Director de Ecommerce y Nuevos Negocios de Penguin Random House. episode artwork

EPISODE · May 3, 2024 · 59 MIN

Ep 290. Equilibrar los precios en el canal físico y el digital sin descuentos con Christian Verdú, Director de Ecommerce y Nuevos Negocios de Penguin Random House.

from Ecosistema Ecommerce · host Javier López Rodríguez

Crea tu tienda online sin complicaciones para empresas de todos los tamaños con nuestro patrocinador Bigcommerce. https://www.bigcommerce.es/ ¿Cómo equilibrar las promociones, los precios, la diversidad de formatos en físico y en digital en un sector tan tradicional como el libro? En este episodio 290 del Podcast de Ecosistema Ecommerce hablamos con Christian Verdú, director de Ecommerce, Consumer Analytics y Nuevos Negocios de una de las editoriales más potentes que existen, Penguin Random House, perteneciente al grupo Bertelsmann, donde cuentan con más de 20.000 autores. Hablamos de ecommerce en el sector del libro físico y digital, de almacenes robotizados, de los canales que mejor funcionan a nivel de marketing o de cómo favorecer la venta en la amplia red de libreros en España. También damos espacio a la creación de nuevos negocios y a algunos experimentos en la Web3 para un tipo de producto que lejos de envejecer, aún le queda mucha vida al libro en formato papel. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published May 3, 2024

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Ep 290. Equilibrar los precios en el canal físico y el digital sin descuentos con Christian Verdú, Director de Ecommerce y Nuevos Negocios de Penguin Random House.

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This episode is 59 minutes long.

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This episode was published on May 3, 2024.

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