EP 290: Why compliance matters more than you think with Jerilyn Taylor Passey

Are you unknowingly putting your business at risk by what you’re posting online? In this powerful and eye-opening episode, Sam sits down with compliance expert Jerilyn Taylor Passey from Momentum Factor to unpack the truth about compliant vs. non-compliant content—and why it matters now more than ever. Jerilyn breaks down the real dangers with specific examples —and explains how even “innocent” posts can trigger massive fines for both you and your company. Together, Sam and Jerilyn uncover the grey areas that confuse most distributors, share the biggest compliance mistakes happening on social media today, and reveal simple strategies to stay safe while still growing your business online. This episode is packed with practical examples, stories, and mindset shifts that will help you sell more without selling… and without fear. If you want to build a long-term, sustainable direct selling business, this is a must-listen. We’ll be talking about: ➡ [0:00] Introduction➡ [0:21] Meet Jerilyn Taylor Passey➡ [3:10] Why Compliance Feels “Uncool”—and Why It’s Critical➡ [7:18] What Compliance Actually Means for the Field➡ [10:28] Who’s Really Policing Your Posts?➡ [12:04] The Big Mistakes & New Grey Areas➡ [14:49] “But It’s True — Why Can’t I Say It?”➡ [16:00] The Risk to YOU as a Distributor➡ [17:24] When Companies Get Hit Hard➡ [19:15] How Leaders Should Handle a Repeat Offender➡ [23:06] Why Non-Compliant Posts “Work”… and Why That’s a Problem➡ [24:27] The Power of Positive Reinforcement➡ [26:11] Authenticity Outperforms Perfection➡ [28:34] Customer-Centric Selling: The Modern Shift➡ [32:00] The Truth About Before-and-Afters➡ [45:00] The Curiosity Method➡ [53:18] Why Social Selling Is Just Like a Dinner Party➡ [54:41] Corporate: How to Build a Culture of Compliance➡ [57:00] Field: A Tool Every Distributor Should Use➡ [1:01:00] The Bike Analogy➡ [1:02:10] Jerilyn’s Favourite Book➡ [1:04:17] Jerilyn’s Favourite Quote➡ [1:05:10] Jerilyn’s Favourite Superpower➡ [1:06:26] Jerilyn’s Advice to Her Past Self ➡ [1:07:00] Jerilyn asks what Sam is reading right now➡ [1:08:44] Final thoughts   Resources Recommended Book: ➡ The 5 Second Rule by Mel Robbins - https://bit.ly/4ic8C3l ➡ The Game Of Life And How To Play It by Florence Scovel Shinn - https://bit.ly/4i8j2B5   Quotes: ➡ “Do what makes you smile.”    About our guest: Jerilyn Taylor serves as a Senior Account Executive at Momentum Factor, where she is committed to fostering strong client relationships and driving business growth. With extensive experience in partnerships and business development, she brings a balance of professionalism, strategy, and passion to every engagement. A Texan at heart, she’s recently made Salt Lake City, Utah home, settling in with her husband and young daughter.   Connect with Jerilyn Taylor Passey : ➡ Facebook: https://www.facebook.com/jerilyn.taylor.7 ➡ LinkedIn: https://www.linkedin.com/in/jerilyn-passey-56842079/ ➡Instagram: https://www.instagram.com/jerilynicole/   Connect with Momentum Factor ➡ LinkedIn: https://www.linkedin.com/company/momentum-factor/ ➡ Website: https://momofactor.com/ ➡ Facebook: https://www.facebook.com/MomentumFactor/ ➡Instagram: https://www.instagram.com/momofactor/ ➡ Youtube:https://www.youtube.com/channel/UCkJ4JoW_wnW_SMcNtWZ-Vbw   Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at [email protected]   If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.