Ep 293: Biggest Opportunities and Oopsies for Smaller Brands on Meta Ads (AKNF)

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup It's All Killer No Filler, and today we're chatting with Cam and Jacob from Pilothouse's Pilot Program for early-stage brands. Jacob breaks down the key opportunities and oopsies he sees brands take advantage of and make when trying to get traction and scale on Meta Ads, including: -Appearing as a large brand using social proof(Pages, Darkposting, As Seen on features, popups, events, etc) -Running micro engagement campaigns optimizing to build up optics(pushing non-sales focused posts from pages for $5-%10/day to PRS and RTG audiences) -Using FB ads library to see what the “big guys” are and AREN’T doing -Dial in on messaging of NEW vs Existing customers(split out test campaigns and funnels) -Ensuring you have polished studio shots, lifestyle shots, CGC, etc at your disposal(but not going too deep until you see what’s working) MISTAKES -Bad Meta campaign setup(leads to wasted budget) -Cutting tests too early with limited budgets -Not adding in enough contrast to tests(for quicker insights and less wasted budget) -Not using Page Testing tools (ie. Warpdrive and Hotjar)(Needing additional Meta campaigns that spend more wasted budget). -Relying solely on the ads over the product itself(a good product does most of the talking) -Being stuck on set goals while benchmarks are still being set -Paying too much attention to the day-to-day and not the week-to-week, especially important on new and smaller brands. Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video