EP 293: The Comeback of Century 21 NYC

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Iconic Century 21 closed its doors in 2020, not the first retail victim of the fallout from the pandemic. Five years later the brand’s comeback story marks a page in retail lore. Join Shelley and Larry Mentzer, COO of Century 21 NYC as they tell the story of the courage it takes to learn from mistakes and protect a legacy. They discuss second acts, managing a balance sheet, competing in physical retail and the dramatic shift in shopper behavior. In a frenzied digital marketplace, they reveal that FOMO is no longer a tactic, it's a survival strategy. Creating urgency inside a physical store based in lower Manhattan, particularly without an ecommerce safety net, is now a core operating discipline to win Gen Z and rebuild a heritage brand.Special Guest: Larry Mentzer, COO of Century 21 NYCFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.