Ep. #294 - Norton Motorcycles' Resurgence: Insights from Head of Sales Steve Radt

From Ducati to Norton, Steve Radt’s journey is a masterclass in resilience, innovation, and passion for two wheels. Hear how he built a successful Manhattan dealership, navigated the EV world at Polestar, and now leads Norton Motorcycles’ North American sales with bold plans for growth and groundbreaking models.UPDATE 2027 is back.Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.Bring your team and plan to join us for UPDATE 2027.