EP 296: Gaming AI Search

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!AI search is growing at over 300 percent while traditional browser search is declining. Most retailers and brands are completely unprepared for what that means for their search visibility. Join Shelley and Heather Holmes, Founder of Publicity for Good, as they unpack how brands need to think like their customers and understand how they use agentic search engines including ChatGPT, Claude, or Gemini. Key signals: Consumers are bypassing a brand website, asking AI for recommendations and going directly to purchase. Over 90 percent of what AI surfaces in search results comes from earned media, not paid advertising; brands cannot buy their way to the top of an AI search result. And credibility through legitimate reviews, third-party features, directory listings, and high-domain-authority publications all influence how AI ranks a brand. Listen and learn how to figure out this complex AI paradigm.Special Guest: Heather Holmes, Founder of Publicity for Good For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.