Ep 297 - From Longevity to Virality: Inside Dilu Kulathungam’s Hospo Journey

In this episode, host Renee sits down with Dilu Kulathungam, co-owner and creative behind Joy Cupcakes, Lulu & Me Cheesecakes and Chrystalla’s.Dilu reflects on her journey through hospitality, including the 15 years of success behind Joy Cupcakes and the rise of Lulu & Me Cheesecakes. Built around a pay-by-weight Basque cheesecake offering, the Collingwood space struck a chord quickly, gaining momentum online by doing something familiar in a quietly different way.The conversation also touches on Chrystalla’s, their newest restaurant, a concept shaped by comfort food and shared memory, and what it takes to build hospitality businesses that last.All three businesses are co-owned by twin pastry chefs Dilu and Jini, alongside Michael Diamandis, who supported the sisters from the outset in pursuing their passion for food. Guest info:lulu-me-cheesecakes / @luluandme_cheesekcakes@chrystallas_kitchenjoycupcakes / @joycupcakesConnect with POH:principleofhospitality.com / @principle_of_hospitalityFor Brand Strategy, Design & Creative Support:principledesign.com.au / @principledesignA big thank you to Pay.com.au for sponsoring this episode and for their continued support of Australia’s hospitality industry.Pay.com.au, is a payment platform that rewards your business for doing what it already does every day: paying suppliers, rent, utilities and more. Learn more at Pay.com.au, today!Mentioned in this episode:Pay.com.au