Ep.3 Behind The Brand

In this deep-dive episode, hosts Louis Driver and Jacqui McIntosh sit down with Lathaniel Chambers, one of Avlon’s longest-standing educators, to explore the story behind the brand. Together, they reflect on Avlon’s legacy in textured haircare—from its game-changing product innovations to its science-led, family-run foundations. The conversation spans decades of hair history, from the launch of the Affirm Relaxer system to the rise of the natural hair movement and the formulation of bestsellers like 'As I Am' and 'Uberliss'. Jacqui and Lathaniel share personal anecdotes, professional milestones, and why working with Avlon continues to inspire their practice today. With a strong focus on integrity, innovation, and education, this episode celebrates the values that have made Avlon a global name in textured haircare. Key Topics Covered The history and ethos behind Avlon Game-changing product launches: Affirm, Fiber Guard, As I Am, Uberliss The influence of Dr. Ali N. Syed and the power of science in haircare Personal journeys of long-term Avlon educators Education, integrity, and innovation in product development Sustainability, ingredient transparency, and product testing The importance of professional guidance and product retail in salons Stay Connected Follow the hosts: Louis Driver: @louisdoeshair Jacqui McIntosh: @jacqui.mcintosh Follow Avlon: Avlon Europe: @avloneurope Avlon: @avlon Connect with our guest: Lathaniel Chambers: @lathanielscouture Production Credits Producers: Louis Driver & Jacqui McIntosh Recorded at: London Podcast Studios @londonpodcaststudios Cover Artwork Illustration: Habiba Nabisubi @bibanabi Cover Design: Louis Driver www.avloneurope.co.uk