Ep 3: Brands are All Around Us

Publish Date: August 29, 2023Is it okay to call Christianity a brand? Is that helpful or disrespectful? Are concepts such as “brand promise” and “net promoter score” useful as we seek to understand the perceptions people have toward Christianity in America? We interact with brands every day. The more we can understand the psychology behind our relationship with brands the more we can understand the falling perceptions of Christianity in America.