EP 3 - Guy Poreh, 5eyes - Investors: Look Beyond the Numbers

In this episode, Guy Poreh, an investor and marketer, shares his insights on evaluating startup marketing teams and the importance of building a brand. He emphasizes the need for marketing teams to focus on creating a brand that resonates with customers and differentiates the startup from its competitors. Guy also discusses the common mistakes that startups make in their marketing efforts, such as not understanding their customers' problems and treating marketing as solely a direct response function. He advises founders to work closely with their marketing teams and prioritize brand building.Takeaways* Evaluate marketing teams based on their ability to create a brand that resonates with customers and sets the startup apart from competitors.* Avoid common mistakes in marketing efforts, such as not understanding customers' problems and treating marketing as solely a direct response function.* Work closely with marketing teams and prioritize brand building to create long-term success.* Investors should focus on the thought process and reasoning behind the metrics presented by startups, rather than just the numbers themselves.Thanks for reading Founders' Marketing Compass! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit etgar.substack.com