Ep. 3 | How B2B Buying ACTUALLY Works Based On Data | Brand, 95:5 Rule, Mental Availability & Short vs. Long

from The Brand Burger Podcast · host Braeden Matson

Understand how the B2B buying process actually works, the giant implications of the 95:5 rule and Bain / Google's research into B2B buying.

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This episode is 30 minutes long.

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This episode was published on July 20, 2024.

What is this episode about?

Understand how the B2B buying process actually works, the giant implications of the 95:5 rule and Bain / Google's research into B2B buying.

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