EPISODE · Nov 8, 2022 · 38 MIN
Ep#3 Planning for Effective Outcomes: Metrics & Measurement with Harry Davies
from On Strategy Showcase · host Fergus O’Carroll
Former Head of Sales Data Science & Analytics at Google, Harry shares the three types of metrics: Outputs, Outtakes and Outcomes, and the importance of having a Hierarchy of Evidence. This series is brought to you by our friends at WARC.
What this episode covers
Former Head of Sales Data Science & Analytics at Google, Harry shares the three types of metrics: Outputs, Outtakes and Outcomes, and the importance of having a Hierarchy of Evidence. This series is brought to you by our friends at WARC.
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Ep#3 Planning for Effective Outcomes: Metrics & Measurement with Harry Davies
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