Ep 3: The underestimated potential of group travel - with Garth Lund and George Michalopoulos

from The Airline Tech Podcast · host The Engine Cowl

Group travel generates $30-50 billion revenue annually for airlines. Yet most airlines still rely on webforms and manually quote each group. George Michalopoulos joins Garth Lund to talk about how Groupz is bringing group bookings into 2026. (0:35) Intro to Groupz(1:35) Group revenue and potential upside(2:32) Group booking pain-points for airlines and their customers(8:35) Mitigating revenue management risks (10:27) Preparing for agentic bookings(13:40) Going live with Nouvelair (15:16) The travel agent’s perspective (18:15) Buy vs buildPublished by The Engine Cowl

What this episode covers

Group travel generates $30-50 billion revenue annually for airlines. Yet most airlines still rely on webforms and manually quote each group. George Michalopoulos joins Garth Lund to talk about how Groupz is bringing group bookings into 2026. (0:35) Intro to Groupz (1:35) Group revenue and potential upside (2:32) Group booking pain-points for airlines and their customers (8:35) Mitigating revenue management risks (10:27) Preparing for agentic bookings (13:40) Going live with ...

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Ep 3: The underestimated potential of group travel - with Garth Lund and George Michalopoulos

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This episode is 21 minutes long.

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This episode was published on April 21, 2026.

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