Ep 3: Understanding your target audience

Simon and Lisa discuss various aspects of marketing, including the importance of understanding target audiences, crafting effective messaging, and utilizing customer data to inform marketing strategies. He emphasizes the need for businesses to focus their marketing efforts and adapt to changes in the market, including the integration of AI in marketing strategies. The conversation also touches on the significance of building personas and the role of ecosystems in product marketing. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts/ ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts/ ⁠ Resources: Free analytics: https://analytics.google.com Free UTM builder: https://ga-dev-tools.google/ga4/campaign-url-builder/ Free Tag Manager: https://tagmanager.google.com/ Free consultation: https://www.itsmostlymarketing.com/meet-the-hosts#work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #targetaudience #businessgrowth, #leadership, #messaging