EP 3: Why Should Marketers Dig Deep Into Their Values? Uncovering Personal and Brand Purpose with Andy Green

Have you ever paused to wonder why you do what you do? Does it align with your core values, character, and beliefs? In this week's episode, we help you unravel the profound 'why' behind your actions and help you realize your full potential.We embark on this intense journey of self-discovery, as we delve into the substantial realm of values, character, and beliefs. Andy Green, an award-winning communicator, trainer, and author, offers valuable insights into how to identify your top five values, create your narrative, and understand your beliefs. We break down the process of creating a purpose manifesto, emphasizing authenticity and the importance of a purpose. This, we believe, can shape not only your professional narrative but also your personal life.Andy, who also wrote the world's first book in 'Creativity in Public Relations' shares his unique approach to brainstorming, which includes 'green light thinking' and 'red light thinking'. We share the deep significance of understanding your purpose and values, and how they can propel your professional journey. So, buckle up for an insightful conversation about finding your purpose and character!Follow Chris Norton:Twitter: https://bit.ly/3XBFQ1CLinkedin: https://bit.ly/3PDebLWFollow Prohibition:Website: https://bit.ly/3NLoXxgInstagram: https://bit.ly/3JFwMTR LinkedIn: https://bit.ly/3raTIDX Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube