Ep. 3 — Why you don’t need a big idea or a “spark” to start with Eeva Siika-aho

You don’t wake up one day suddenly feeling like a founder but at some point, you start acting like one.     In this episode of Founder Frequency, Caitie sits down with Eeva Siika-aho, CEO of Helsinki Think Company and former co-founder, to explore what it actually looks like to become a founder.     Together, they unpack how identity, environment, and exposure shape that journey, and why so many people don’t see themselves as founders until much later than they could.     From working closely with students at the very beginning of their paths to navigating her own transition from co-founder to CEO, Eeva shares a grounded perspective on what it really takes to start.   In this episode, we talk about: When someone actually starts to see themselves as a founder The role of environment, timing, and permission in getting started What to do if you don’t feel the “spark” (yet) The biggest misconceptions about starting something of your own The idea of a “career mosaic” and nonlinear paths And why not fitting the typical mold might be the point     Where to find us! Keep up to date on Instagram: @wednesday.community wednesdaycommunity.com Connect with wednesday. on LinkedIn Find Eeva on LinkedIn Learn more about Helsinki Think Company: website | LinkedIn Connect with Caitie on LinkedIn     ✨ Don’t forget to subscribe & leave a review!✨       About Founder Frequency     Founder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.