[EP. 30] Chasing Algorithms, Google Snippet Updates & 2017 Holiday E-Commerce Results

Episode 30 of The Redirect Podcast: Algorithms in both search engines and social media are constantly shifting. The question is are you one to chase the algorithm, or follow a well defined plan for long-term success? Plus Google’s announcement that page speed will certainly have an impact on mobile rankings to start in July 2018. We share our concerns over snippet length for page descriptions vs. your total on-page text and what this means for the SERPs. Numbers are in from the 2017 holiday shopping season, and e-commerce players claim search and email were the big winners for ROI. Listen for more. Show notes at https://blacktruckmedia.com/redirect-podcast-episode-30/