Ep #30 - Fast Start Your Market Launch In Italy

They went from 5000 to 15000 active users in less than 4 months in Italy How did Akt.io manage to be off to such a fast start? Spoiler alerts, they didn’t spend much marketing budget The key was to focus on 2 very important aspects: Leverage the right acquisition channel from day #1 - referral programs Create Trust for their users from the first release - cyber security and compliance are at the top of their priority Kevin Régis, COO and CCO tells us everything about how they achieved these great results in such a short period of time Expect to also hear about: Why they chose to expand in Italy How they created trust in their app so Italians would refer it in between each others The 3 KPIs he follows on a daily basis to ensure they are on-track Hosted on Ausha. See ausha.co/privacy-policy for more information.