Ep. 30: From Vintage Side Hustle to CEO with Wendy Batten

In this episode of Vintage Shop Talk, we welcome Wendy Batten, a retail business coach and former shop owner, to discuss the journey from running a vintage business as a hobby to treating it as a serious, intentional business. Wendy shares her insights on the importance of mindset shifts, the four pillars of business, and how to scale sustainably without losing joy. The conversation emphasizes the significance of branding, pricing strategies, and creating systems that work for individual business owners. Wendy encourages listeners to design a business that serves their life and to embrace their ambition without fear.Wendy Batten is a retail coach and business strategist for independent small business owners and the host of the Creative Shop Talk podcast. With nearly 30 years of hands-on experience, she helps retailers grow profitably while designing a life they actually want. Known for grounded strategy, honest leadership, and a belief that success doesn’t have to come at the cost of joy, Wendy coaches clients around the world from her tiny crooked cottage by the sea in Nova Scotia. You can find her programs and services and connect with her at wendybatten.comGet your free business planning guide from Wendy here - https://wendybatten.com/planning-guide/Special thank you to our sponsors for this episode - -Dianna from The Lovie Shop - IG @thelovieshop and thelovieco.com-Brie from Olive & Thyme Vintage - IG @olive.and.thyme.vintage and oliveandthymevintage.com-Maggie from Collector & Curator - IG @collectorandcurator and collectorandcurator.comFollow our accounts for more vintage news, tips, and sales:-Whitney on IG at @conard.and.co and her website: http://www.conardandco.com -Nicole on IG at @vintagehavenshoppe and her Etsy shop: https://vintagehavenshoppe.etsy.com -Wendy Batten on IG @wendybatten.biz and her website: https://wendybatten.com/Get your FREE Starter Kit for Online Vintage Sellers here, with the tips, supplies, and apps you need to jumpstart your shop - http://conardandco.myflodesk.com/starterkit