Ep. 30: How Lead Generation is Helping to Disrupt B2B Companies - Interview w/ Eric Quanstrom

from B2B Marketers on a Mission · host EINBLICK

On this week’s episode, we sit down with Eric Quanstrom (CMO, Cience Technologies) to talk about lead generation for B2B. During our discussion, Eric elaborates on some of the most common misconceptions people have about lead generation, some changing dynamics that he’s witnessed in the current landscape, his top predictions regarding how B2B lead generation will evolve, and why statistical significance as well as personalization are paramount to success.

Episode metadata supplied by the publisher feed · Published Jan 13, 2021

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Ep. 30: How Lead Generation is Helping to Disrupt B2B Companies - Interview w/ Eric Quanstrom

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