EPISODE · Jun 22, 2021 · 23 MIN
Ep 30 : How new age D2C Brands force MNCs to change Global Brand Strategy. How customer segment of Mothers are not desperate anymore ! by Sanjai Srivastava is Global Business Lead, Team IPG-Unilever
from Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders · host Jasravee Kaur Chandra
How are global brands and MNCs responding to the challenge of agile new age D2C brands ? How are the MNCs changing structure, strategy and culture to adapt to the change? How are Moms evolving across the last 25 years and 5 cultures ? How they are no longer desperate housewives and have truly come on their own ? Sanjai gives his point of view on the above questions, as he dips into his vast and multicultural experience of marketing prestigious global brands. Sanjai Srivastava is Global Business Lead, Team IPG -UNILEVER, Singapore . Sanjai has over 25 years of business and strategic leadership in brand communication agencies across Mumbai, Shanghai, New York, Bangkok & Singapore and a range of categories and markets for prestigious global brands. Please connect with Sanjai on Linkedin https://www.linkedin.com/in/sanjai-srivastava-9363862/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin https://www.linkedin.com/in/jasravee/ 00:00 New Age Brands Force MNCs to become relevant, go local 09:45 Evolution of New Age Moms, Not Desperate Anymore 20:21 Personally Speaking with Sanjai - Talent Show & Rapid Fire Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 Follow Jagged with Jasravee on Social Media Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #d2cbrands #globalbrandstrategy #modernmotherhood
Embed this episode
Ready to play
Ep 30 : How new age D2C Brands force MNCs to change Global Brand Strategy. How customer segment of Mothers are not desperate anymore ! by Sanjai Srivastava is Global Business Lead, Team IPG-Unilever
No transcript for this episode yet
Similar Episodes
No similar episodes found.