Ep.30 Leanne and Josh | Powering the Future: Engaging Young Audiences in Sustainability

In this episode, we delve into the world of UnderTwoK, a Reading-based business dedicated to promoting sustainable living through the use of portable solar power. We speak with Leanne, UnderTwoK's shop manager, and Josh, one of its content creators, about their mission to help people live "under 2 kilowatt hours" per person per day. Leanne and Josh share the challenges that they've faced, the importance of community engagement, and the power of effective storytelling through social media. They also emphasise the importance of sustainability in all aspects of business. Leanne and Josh also share valuable tips on connecting with younger generations through social media and building a strong online presence, emphasising the importance of authentic engagement and creating content that resonates with their target audiences.   TIMECODES 00:28 Introduction 00:50 Leanne and UnderTwoK introduction 01:58 Introduction to Josh 03:40 What Leanne likes about Reading 04:48 What Josh likes about Reading 05:50 UnderTwok's mission and why it's important 09:30 Why and how to get younger people involved 14:05 How to balance the UnderTwoK's mission with the business' need to make money 16:34 Sustainability tips 18:20 Challenges getting the store up and running 19:22 What has worked 19:56 Josh's challenges 22:29 What has Josh learned since he started 26:17 Getting your message in front of younger generations 30:29 Goals for UnderTwok going forwards 31:46 Final thoughts