Ep 30 - Serving Up Heart and Heritage | Lorenzo Petrachi | Don Fred episode artwork

EPISODE · Jul 28, 2025 · 50 MIN

Ep 30 - Serving Up Heart and Heritage | Lorenzo Petrachi | Don Fred

from The Vegan Compass Podcast · host The Vegan Compass Podcast

In this episode we’re joined by the passionate force behind one of Sydney’s favourite vegan eateries: Lorenzo from Don Fred.Once immersed in the world of traditional hospitality, Lorenzo’s path took a turn when he went vegan. What followed was a leap into business ownership, guided by compassion, his Italian heritage, and the belief that vegan food should be warm, welcoming, and utterly delicious.We dive into the family folklore behind Don Fred’s name, the inspiration behind its much-loved menu, and how Northern Italian recipes shaped its identity. Lorenzo shares the highs and lows of running a small business in today’s economic climate, what it takes to keep guests coming back, and why creating a space that non-vegans love was always part of the plan.Whether you’re a foodie, a fellow small business owner, or someone dreaming of opening your own plant-based spot, this episode is full of insight, honesty, and heart.Episode highlights:Lorenzo’s journey into hospitality and what changed after going veganThe origin and meaning of ‘Don Fred’Creating a menu that blends Italian heritage with vegan valuesBuilding a space where everyone feels welcomeThe realities of running a small business in a changing economyWhy he’s hopeful for the future of vegan foodTune in to discover how one small restaurant is making a big impact.Connect with Don Fred:🌐 Website: donfred.com.au📱 Instagram: @donfred.au____Support The Vegan Compass PodcastThe best way to support the show is to ‘follow’ and leave us a review.Follow us on Instagram@thevegancompass_podcastLike us on Facebook@TheVeganCompassPodcast

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Ep 30 - Serving Up Heart and Heritage | Lorenzo Petrachi | Don Fred

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