Ep 30 - The Shift-Left in Supply Chain with Richard Barnett - Part 2

Welcome to the Industry Forward Podcast with Dale Tutt, the show where we examine industry and technology trends with the help of various experts from around Siemens and beyond! This is the second of a three part series with Richard Barnett, Chief Marketing Officer and SaaS Sales Leader at Supplyframe! Richard brings over 30 years of experience driving growth across enterprise SaaS, supply chain software, and digital platforms. He has led marketing strategy and execution, positioning brands, creating demand engines, and accelerating global expansion. At Supplyframe, Richard led the transformation in brand and go-to-market strategy after its acquisition by Siemens. Before joining Supplyframe, Richard’s background includes marketing leadership roles at LevaData, GT Nexus, E2open, and i2 Technologies, with a track record of translating vision into measurable outcomes. As the conversation continues, Richard, Dale and I talk about how data can enable earlier supply chain planning and decisions, why spreadsheets persist as a tool of choice in supply chain management, and how digitalization may change supply chain management in the future. Listen to the podcast to hear about: Why supply chain decisions should be considered from the beginning of product development How the Digital Twin can help companies overcome supply chain challenges and capitalize on opportunities in the market The importance of supply chain transparency and collaboration And more!